Shrek: Big, Green and Promoting Junk Food

Recently I went to a nearby Mc Donald’s fast food restaurant and ordered a chicken foldover. They were promoting shrek set with nothing much changes except replacing the soft drink from water-mixed-coke to green-colored-with-shredded-lemon-topping and replacing the boxes with the cute fat green ogre boxes.

Besides Mc.Donalds, “Shrek the Third” has promotional deals with dozens of food products: Mars Inc.’s Snickers and M&M’s candy; PepsiCo Inc.’s Sierra Mist drink; and Kellogg Co.’s Fruit Loops, Frosted Flakes, Pop-Tarts, Cheez-Its and Keebler cookies.

Shrek is a very well known character in the movie industry targeted to young children as well as adults. However Shrek, the clumsy ogre and his fellow characters are also a health advocator in an anti-obesity campaign, urging children to exercise  at least at least an hour a day.

As John Mayer would say: ” Waiting for the world to change ~”


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